Customer-obsessed and candidate-obsessed, Sandra is a brand strategist, global marketer and storyteller at Amazon Web Services, passionate about developing relevant multimedia content and meaningful engagements to foster a better understanding of AWS culture and teams. She values partnerships, internal and external conversations on building a strong and authentic brand – both respected and loved, to attract, engage and hire the world’s best talent to support the growth momentum at AWS. She’s an advocate of Amazon’s mission to be ‘Earth’s most customer-centric company’, and is ever ready to have a discussion on her favourite Amazonian leadership principles and the culture at Amazon Web Services.
Sandra is a Singaporean who has lived and worked in Japan and China apart from Singapore. Multilingual with more than 20 years of APJC marketing experience across education, banking, brand and advertising consultancy, IoT systems and services before joining Amazon Web Services in 2017.